随着电信运营市场竞争的加剧、智能终端的普及以及移动数据流量的攀升,运营商在各个环节上的介入日渐深入,这种介入不仅是亲自参与,在开放和合作上的力度也在加强。移动终端、各种网络和各种资源的整合上都是如此,现在的运营商似乎已经进入了一个整体营销的时代,而不仅仅是此前只专注于网络,现在的运营 With the intensified competition in the telecom operation market, the popularization of intelligent terminals and the increase of mobile data traffic, operators’ involvement in all aspects is deepening. Such involvement is not only a matter of personal participation, but also intensified in opening up and cooperation. This is true for the integration of mobile terminals, networks and resources, and operators now seem to have entered an era of overall marketing rather than just focusing on the network before, and now operating