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宜家目录是宜家公司最重要的市场营销法宝,也是其最有说服力的宣传手段。宜家目录是世界上发行量最大的广告出版物。宜家目录以25种语言、在33个国家发行。宜家目录选择在秋天发行并非偶然,这一季节,人们在生活中又开始把注意力转到房屋或居室上。把这种暗藏的感觉加强正是宜家广告专家们努力的方向。目录上写着:“雨是如此美丽——当你又干又热时!”以及,“在床上舒舒服服地享受早餐,那么每一天都将是美好的一天!”
IKEA Catalog is IKEA’s most important marketing avenue and the most convincing advocacy tool. The IKEA Catalog is the most widely distributed advertising publication in the world. IKEA catalogs are distributed in 33 languages in 25 languages. It’s no coincidence that IKEA catalogs are being released in the fall, and people are beginning to turn their attention to houses or living quarters in their lives. To strengthen this feeling of hiding is IKEA advertising experts efforts. The catalog says: “The rain is so beautiful - when you’re hot and dry!” And, “Enjoy your breakfast in bed, and every day will be a wonderful day!” "