在欧美,特种啤酒尤其是罐装啤酒早已成了啤酒的主流消费。在中国,由于地方割据、市场高度分散等原因,目前仍以瓶装啤酒消费为主。然而,瓶啤的热销将无法掩盖罐装啤酒巨大的市场潜力。广东蓝带集团北京蓝宝酒业有限公司抓住这个契机,选择了竞争相对缓和、易于全国流通的特种啤酒市场,并充分发挥产品创新和渠道整合的优势,在短短的四年时间,使公司生产的罐装啤酒产量每年翻一番,品牌知名度、市场占有率也一度遥遥领先。 In Europe and the United States, specialty beer, especially canned beer, has long been the mainstream of beer consumption. In China, bottled beer consumption is still the dominant factor in China due to factors such as local separatism and a highly dispersed market. However, the sales of bottled beer will not cover up the huge market potential of canned beer. Taking the opportunity, Guangdong Blue Ribbon Group Beijing Sapphire Wine Co., Ltd. seized this opportunity to select the special beer market with relatively mild competition and easy circulation across the country and give full play to the advantages of product innovation and channel integration. In just four years, Produced canned beer output doubled each year, brand awareness, market share was also far ahead.