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中国电信接手C网后,力图结合固话和宽带的网络优势,把互联网业务体系和移动业务体系整合,形成一个全新的移动互联网业务体系。数字音乐业务作为全业务运营体系中的重点,受到中国电信的高度关注,专门打造了多渠道、多终端、多形式在线获取海量音乐内容的“爱音乐”业务品牌,并成立了专门的运营机构“数字音乐运营中心”负责业务日常运营。经过1年左右的集中运营,数字音乐运营中心在内容引入、用户体验、业务量提升等方面取得了较好的成绩,在支撑中国电信集团全业务战略、打造3G网络环境下的新型音乐门户方面进行了有益的探索和实践。
After C network took over China Telecom, trying to combine the advantages of fixed line and broadband network, the Internet business system and mobile business system integration, the formation of a new mobile Internet business system. Digital music business, as the key point in the whole business operation system, has been highly concerned by China Telecom and has specially established “Love Music” business brand of multi-channel, multi-terminal and multi-form online access to mass music content and set up a special Operating agencies “Digital Music Operations Center ” is responsible for day-to-day operations of the business. After a year or so of centralized operation, the digital music operation center has made good achievements in terms of content introduction, user experience and business volume enhancement. In support of China Telecom Group’s full-service strategy and building a new music portal under the 3G network environment Conducted a useful exploration and practice.