广告素养是媒介素养中非常重要的一部分内容。相应地,广告素养教育也成为媒介素养教育实践中非常重要的领域。本文所谈的广告素养,可以被描述为公众对各种媒介发布的广告信息的解读和批判能力以及使用媒介广告信息为个人生活、社会发展所用的能力。所谓广告素养教育,也即指导公 Advertising is a very important part of media literacy. Correspondingly, advertising literacy education has also become a very important area in the practice of media literacy education. The advertising literacy in this article can be described as the ability of the public to interpret and criticize the advertisement information released by various media and the information used for media advertising for personal life and social development. The so-called advertising literacy education, that is, guide the public