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一、引言据有关资料显示,2003年私人购车已达到轿车总购买量的60％,预计2004年这个比例将继续攀升。因而需求将更加多样复杂,市场竞争日益激烈。为在市场上分得一席之地,各轿车厂家绞尽脑汁。建立各种轿车品牌形象以满足不同的消费者需求,占领相应的细分市场份额。于是,新车不断上市,品种空前丰富。不管是哪个档次、哪种车型的轿车,其在推出时都会有自己定位
I. Introduction According to relevant information, private car purchase in 2003 reached 60% of the total purchase volume of the car. It is estimated that the proportion will continue to rise in 2004. Therefore, the demand will be more varied and complex, and the market competition will become increasingly fierce. In order to gain a place in the market, all sedan manufacturers rack their brains. Establish a variety of car brand image to meet different consumer needs, occupy the corresponding market share. As a result, the new car on the market, an unprecedented variety of species. No matter what the grade, what kind of car models, they will have their own positioning when launched