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我国对文化创意产业的发展日渐重视,陶瓷文化是我国传统文化的重要组成部分,具有重要的意义。而景德镇是我国乃至世界极具代表性的陶瓷产地,其青花瓷曾一度代表中国享誉世界。但如今的青花瓷正渐渐地脱离人们的日常生活,青花瓷技艺的传承力和创新力大大下降。本文将简单对景德镇陶瓷市场现状及消费者进行分析,对青花瓷的特点进行概述,讨论如何通过设计将景德镇的青花瓷更好的融入现代人的生活,在满足大众需求的同时,达到传承历史文化的目的。
Our country attaches importance to the development of cultural and creative industries, and ceramic culture is an important part of our traditional culture, which is of great significance. The Jingdezhen is China and even the world’s most representative ceramics origin, once its blue and white porcelain on behalf of China’s world-renowned. But today’s blue and white porcelain is gradually separated from people’s daily life, blue and white porcelain arts heritage and innovation greatly decreased. This article will simply analyze the current situation of Jingdezhen ceramic market and consumers, summarize the characteristics of blue and white porcelain, and discuss how to make the blue-and-white porcelain of Jingdezhen better integrate into the modern life by design. While meeting the needs of the general public, purpose.