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序在如今这个经济迅速发展的时代,一个国家的富足与强盛不仅仅取决于它的经济实力,“文化软实力”也变成至关重要的影响因素。如果说一个国家的经济状况好不好决定了它现在的地位,那么一个国家的文化影响力是否深远、强大就决定了它的未来。随着“好客山东”在全国的推广和展开,省域形象的塑造和传播问题也成为各省关注的焦点。省域形象很大程度上是由它的“文化品牌形象”与“旅游品牌形象”决定的。当一个地区的形象得到了传播,也就是它的文化让更多的人知晓,更多人领略到了这个地区的文化魅力,又会反作用于这个地区经济文化上的各项发展。为了更深入地分析省域形象的塑造和传播问题,本专题将从分析“十二五”规划入手,对全国31个省、自治区和直辖市(除港、澳、台)的“十二五”规划文件进行分析,并结合各省域形象传播的典型案例,对省域形象传播中的问题和对策进行归纳和总结。
Order Nowadays, in an era of rapid economic development, a country’s prosperity and prosperity depend not only on its economic strength, but also on the “soft power of culture” as the crucial influential factors. If a country’s economic well decides its current status, then a country’s cultural influence is far-reaching, strong determines its future. With the promotion of “Hospitality Shandong” in the whole country, the issue of how to shape and spread the image of the province has also become the focus of the provinces. The image of the province is largely determined by its “cultural brand image” and “tourist brand image.” When the image of a region has been disseminated, that is, its culture will let more people know more and more people have taken a glimpse of the cultural charm of this region and will again react to the various economic and cultural developments in this region. In order to further analyze the issue of shaping and disseminating the image of the province, this special report will start with the analysis of the “Twelfth Five-Year Plan”, and will analyze the “10th Five-Year Plan” of 31 provinces, autonomous regions and municipalities directly under the Central Government (excluding Hong Kong, Macao and Taiwan) Twenty-five "planning documents for analysis, combined with the typical case of image transmission in the provinces, the problems and countermeasures in the image transmission of the province were summarized and summarized.