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通过定性与定量分析指出云南边境旅游景区开发过程中存在着吸引力不足、边境旅游资源利用不充分、体验性项目缺乏和营销方式单一等问题,并总结出适合云南省边境旅游景区建设遵循的原则,在此基础上提出树立旅游品牌、突出边境区位特色、加强双边国家合作、细化营销方式等一系列建设策略。以期进一步促进云南边境旅游事业的发展,也为边境旅游领域在景区建设方面的研究提供一些参考和思路。
Through the qualitative and quantitative analysis, it points out that there are some problems in the process of the development of border tourism scenic spots in Yunnan, such as the lack of attraction, the inadequate utilization of border tourism resources, the lack of experiential projects and the single marketing methods. The principles for the construction of border tourist attractions in Yunnan Province are also summarized On this basis, we put forward a series of construction strategies such as establishing a tourism brand, highlighting the location and characteristics of the border areas, strengthening bilateral cooperation and refining marketing methods. With a view to further promote the development of Yunnan’s border tourism, but also for the border tourism area in the construction of scenic areas to provide some reference and ideas.