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全媒体时代传统广播在竞争中面临更大的冲击和挑战,应加快与新媒体融合,实现专业化与开放性相融合的内容生产,探索适应全媒体要求的节目形态,从而实现创新发展。
In the all-media era, traditional broadcasting faces more challenges and challenges in the competition. It should speed up the integration with new media and realize the production of content that integrates specialization and openness and explore the program format that meets the requirements of all media in order to achieve innovation and development.