当前,在国家强力推进简政放权改革的大好形势下,小微企业如雨后春笋般喷涌而出。但小微企业要想在残酷的市场竞争中站稳脚跟、赢得优势地位就必须创立客户认可的自主品牌。本文就小微企业如何创建品牌进行探讨,并对地方政府如何扶持小微企业创建品牌提出建议。 At present, under the great situation in which the state vigorously promotes the reform of decentralization and decentralization, small and micro enterprises have mushroomed. However, small and micro enterprises in order to gain a foothold in the brutal competition in the market, to win the dominant position, we must create their own brand recognition of customers. This article explores how small and micro businesses create brands and gives advice on how local governments can support small and micro businesses to create brands.