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文章以某股份制商业银行广州分行(下称"广州分行")为例,通过对国内银行业的营销现状度发展方向分析,解剖案例具体数据,对广州分行实施差别化市场营销战略进行计论并提出建议,试图从理论和实践双重角度推动银行业市场营销及相关业务的全面发展.
银行业客户营销现状及差别化营销策略分析——以某股份制商业银行广州分行为例
【摘 要】
：
文章以某股份制商业银行广州分行(下称"广州分行")为例,通过对国内银行业的营销现状度发展方向分析,解剖案例具体数据,对广州分行实施差别化市场营销战略进行计论并提出建议,
【机 构】
：
西南交通大学经济管理学院
【出 处】
：
法制与经济（上旬刊）
【发表日期】
：
2010年2期
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