在一个竞争性市场,企业的生存发展,重在竞争力的强弱。从国际成功企业看,真正能在竞争中独占鳌头的优势,已不只是一些外在显性化的单项产品或技术,而是具有整合性的企业核心竞争能力。因此,核心竞争力已成为当今企业市场竞争成败的关键因素。一、企业核心竞争力的内涵企业核心竞争力的概念是20世纪90年代初普拉哈拉德和哈默尔首先提出的,由于它提供了企业战略思考的新思路,现已成为国际企业经营战略理论研究的发展 In a competitive market, the survival and development of enterprises, focusing on the strength of competitiveness. Judging from the successful international companies, the real advantages that can really dominate the competition have not only been externalized individual products or technologies, but also integrated core competitiveness of enterprises. Therefore, the core competitiveness has become a key factor in the success or failure of the market competition in enterprises today. First, the connotation of the core competitiveness of enterprises The concept of core competitiveness of enterprises in the 20th century, early 90s Prahalad and Hamel first proposed, because it provides new ideas for business strategy, has now become an international business The development of strategic theory research