论文部分内容阅读
保险推销员亨曼先生被派到美国新兵培训中心推广军人保险。听他演讲的新兵100%都自愿购买了保险,从来没人能达到这么高的成功率。培训主任想知道他的推销之道,于是悄悄来到课堂,听他对新兵讲些什么。“小伙子们,我要向你们解释军人保险带来的保障,”亨曼说,“假如发生战争,你不幸阵亡了,而你生前买了军人保险的话,政府将会给你的家属赔偿20万美元。但如果你没有买保险,政府只
Mr Henry Mann, an insurance salesman, was sent to the U.S. Recruit Training Center to promote military insurance. 100% of the recruits who listened to his speech volunteered to buy insurance, and no one ever achieved such a high rate of success. The trainee wanted to know his sales pitch, so he quietly came to the class to hear what he told the recruits. ”Ladies, I want to explain to you the security of military insurance, “ Henman said, ”If the war, you are unfortunately killed, and you bought the military insurance before, the government will give you the families Compensation 200,000 US dollars, but if you do not buy insurance, the government only