在传统媒体和新媒体融合发展的大背景下,占领宣传思想主阵地,在残酷的市场竞争中赢得一席之地,已成为传统媒体面临的严峻挑战。2012年以来,成都晚报调整办报方向、坚持内容创新、推进媒体融合,进行了全面深入的探索与改革。3年多来,我们把“弘扬雷锋精神、开展志愿服务”作为都市报内容拓展的重点,并发起成立全国第一个专业化志愿者管理和互动全媒体平台——成都志愿者全媒体平台,不断探索以志愿 Under the background of the integration and development of traditional media and new media, it has become a severe challenge for traditional media to occupy the main position of propaganda and win a place in the cruel market competition. Since 2012, Chengdu Evening News has adjusted its reporting direction, adhered to content innovation, promoted media convergence and conducted comprehensive and in-depth exploration and reform. Over the past three years, we have been “promoting the spirit of Lei Feng and carrying out volunteer service” as the focus of the development of metropolitan newspapers and initiated the establishment of the first specialized volunteer management and interactive media platform in China - Chengdu Volunteer Media Platform, continue to explore to volunteer