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社会化政务,即通过社会化媒体实现政务管理和创新,是电子政务发展的最新趋势。本文以社会表征理论作为基本的理论视角,通过分析访谈数据,探索性地解析了当前我国公众对于社会化政务的集体理解,并由此分析了社会化政务这一现象的主要构成概念以及之间的关系,初步分析了其中存在的影响机制。本文研究初步表明社会化媒体能够支撑政府的管理创新。然而,要实现提高政府公信力等更高的目标,需要政府部门和人员更加关注社会化政务内在的评判属性,包括信息质量和内容等。本文初步揭示了社会化政务这一新兴现象,为将来的研究提供了一定的基础,也为我国社会化政务的实施提供一定的理论支持和实践指导,同时也展示了如何将社会表征理论用于管理学研究。
Socialization of government affairs, that is, the realization of government affairs management and innovation through social media, is the latest trend of the development of e-government. Based on the social theory of representation as the basic theoretical perspective, this paper explores the current collective understanding of social public affairs in our country through the analysis of interview data, and analyzes the main constitutional concepts of socialized political affairs The relationship between the preliminary analysis of the existence of the impact mechanism. This study initially shows that social media can support the government’s management innovation. However, to achieve a higher goal of improving the credibility of the government, government departments and personnel are required to pay more attention to the inherent judgmental attributes of socialized government, including the quality and content of information. This article has initially revealed the emerging phenomenon of socialized government affairs, which provides a basis for future research. It also provides some theoretical support and practical guidance for the implementation of socialized government affairs in our country. At the same time, it also shows how to apply social representation theory to Management research.