随着市场竞争态势日渐加剧,众多电商企业不断针对企业管理的新的方法进行引进和尝试,尤其作为预算管理方面,动态预算管理成为近年来电商企业管理活动中重要的一项,在一些电商企业中也取得了不错的效果,本文基于此,针对当前动态预算在电商企业中的应用现状进行分析并提出相对应的应用措施和建议。 With the increasingly fierce competition in the market, many e-commerce companies continue to introduce and try new approaches to business management. Especially as budget management, dynamic budget management has become an important part of the management of e-commerce businesses in recent years. Business enterprises have also achieved good results. Based on this, this paper analyzes the current application of dynamic budget in E-commerce enterprises and puts forward corresponding application measures and suggestions.