市场化竞争的机制,让传统媒体面临着许多难以回避的问题。媒体行业的特殊性,以及媒体产品的特殊性,使得传媒产业中的从业者面临考验与挑战。如何更好地实现新闻业自身的职业价值诉求与经济诉求成为媒体行业当前最重要的现实,行业自律已成为媒体实现这两大诉求的重要保障。自律,可用于对各类人或组织在公开场合或涉及他人和社会的事务中的行为描述。指行为人在实施涉及他人或社会的行为的过程中,能够主动以国家的法度、自然的伦 The mechanism of market competition makes traditional media face many problems that are difficult to avoid. The particularity of the media industry and the particularity of the media products make practitioners in the media industry confronted with challenges and challenges. How to better realize the professional value demands and economic demands of the news industry has become the most important reality in the media industry at present, and self-regulation of the industry has become an important guarantee for the media to realize these two major demands. Self-discipline can be used to describe the behavior of people or organizations in public or in other people’s and community’s affairs. Refers to the behavior of people involved in the implementation of other people’s or society’s behavior in the process, can take the initiative of the country’s law, natural