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2008年,是意义非凡的一年,这一年,中国服装业将迎来一个新的发展机遇期。随着我国经济的快速增长以及二、三线城市的迅速崛起,我国服装市场的需求不断扩大。同时,随着人们生活水平的提高和消费意识的成熟,人们更加注重服装的品位和精神作用,服装业品牌意识越来越受到关注。目前,国内的服装企业主要在二、三线市场,一线市场主要被耐克、阿迪达斯等国际品牌占据。另外,我国纺织服装企业仍然多以定牌、贴牌为主,自主品牌建设有待进一步加强,面对激烈的国内、外竞争,加强品牌建设,在高端媒体平台上打造强势品牌形象成为众多国内服装企业的共识。
2008 is an extraordinary year, this year, China’s garment industry will usher in a new period of development opportunities. With the rapid economic growth in our country and the rapid rise of second and third tier cities, the demand for the apparel market in our country has been constantly expanding. At the same time, as people’s living standards and consumer awareness mature, people pay more attention to the taste and spirit of clothing, clothing brand awareness more and more attention. At present, the domestic garment enterprises mainly in the second and third tier markets, first-tier markets are mainly Nike, Adidas and other international brands to occupy. In addition, China’s textile and garment enterprises are still mostly to set the brand, OEM, independent brand building needs to be further strengthened in the face of fierce domestic and foreign competition, strengthening brand building in the high-end media platform to create a strong brand image to become a large number of domestic apparel Corporate consensus.