在平面设计中,随着人们对视觉感受以外其他感官的特性设计的要求不断加深,非视觉因素的作用日渐突出。非视觉因素的运用,突破了以视觉要素整合为中心的观点,它将视觉以外的要素传达给受众,增强了趣味性和感染力,引起了广泛的共鸣。本文从触觉、听觉、味觉和嗅觉的角度,介绍了非视觉因素在平面设计中的应用。 In graphic design, as people’s requirements for the design of other sensory characteristics beyond the visual experience continue to deepen, the role of non-visual factors becomes increasingly prominent. The use of non-visual factors has broken through the integration of visual elements as the central point of view, it will be outside the visual elements to communicate to the audience, enhance the fun and appeal, aroused widespread resonance. This article describes the application of non-visual factors in graphic design from the perspective of tactile, auditory, taste and smell.