论文部分内容阅读
国人知道凌志这个品牌,大约是在上世纪90年代初,当时本刊曾经报道过丰田的凌志和日产的无限在美国市场双双击败了来自欧洲的两大豪华品牌轿车。而凌志又于1994年挟持着丰田品牌的盛名进入了中国市场,尽管由于多种原因,迄今仅销售20000辆,但其品牌知名度和美誉度已青出于蓝胜于蓝。 “矢志不渝,追求完美”是凌志品牌的追求。凭着这种对口号言行一致的精神,1989年9月1日凌志在美国首次上市仅一个月,就售出4000辆。
People know Lexus this brand, about the early 90s of last century, when the magazine has reported that Toyota Lexus and Nissan unlimited in the US market both defeated the two luxury brands from Europe sedan. The Lexus in 1994, hostage the Toyota brand’s reputation into the Chinese market, although for various reasons, so far only sold 20,000, but its brand awareness and reputation have been out of the blue in the blue. “Unwavering pursuit of perfection” is the pursuit of Lexus brand. With this consistent slogan of words and deeds, on September 1, 1989, Lexus was listed in the United States for the first time in only one month, sold 4,000.