分析了我国高校学报的发展现状及所面临的困难及制约因素,指出我国普通高校学报应转变观念,树立“以专业、地域文化特色或以名人名作带名栏名刊”的建设方针,面向市场,取主动整合之途,走可持续发展的道路,才能在科技期刊的竞争中赢得生存和发展。 This paper analyzes the current situation of university journals in our country and the difficulties and constraints they are facing. It points out that our journals of colleges and universities should change their concepts and set up the construction guideline of “taking professional, regional and cultural features or celebrity famous names” Facing the market, take the initiative to integrate the road, take the road of sustainable development in order to win in the competition of sci-tech periodicals and development.