企业名牌战略，就是企业竞争战略，也是企业发展战略。作为国家较客骨干生产企业的河北胜利客车厂，始终把抓质量创名牌工作放在工厂各项工作的突出位置。在厂长宋崇山同志的倡导下，于1995年初工厂全面实施名牌战略，靠名牌和质量赢得用户、占领市场，靠名牌和质量创效益、求? Corporate brand strategy is the enterprise’s competitive strategy and also the corporate development strategy. Hebei Victory Bus Factory, which is the country’s more customer-oriented production company, always puts quality and brand names at the forefront of the factory’s work. Under the initiative of director Song Chongshan, in early 1995, the factory fully implemented its brand strategy, winning customers and occupying the market by brand name and quality, and creating profit and demand by brand name and quality.