长尾理论比较适合中小企业,因为中小企业灵活,敢于尝试新领域,发觉新作者,能够对某些比较小众的图书做细致的营销。但是对于中小出版社来说,实践长尾理论也有来自四方面的压力和挑战:第一是规模压力;第二是要有一定的品牌;第三是传统行业要找个路径与高科技结合;第四是要求建立 Long tail theory more suitable for small and medium enterprises, because SMEs are flexible, dare to try new areas, found that the new author, able to do some of the more niche book careful marketing. However, for small and medium-sized publishers, the practice of long tail theory also comes from four aspects of pressure and challenges: the first is the pressure of scale; the second is to have a certain brand; the third is the traditional industries to find a path combined with high technology; The fourth is the requirement to establish