伴随着中国宏观经济L型增长或常态化发展带来的市场挑战,让身处中国市场的媒体人、广告人愈发如履薄冰。在这个充满变数的行业时代,受众在变,无论直观感受还是客观数据,受众的媒体接触时间被大幅打散,使受众“分神”的媒体产品丰富多样;广告主在变,营销组合与广告投放日趋谨慎,而追求直观广告效果的需求却日益加大;广告市场 With the market challenges brought by the L-shaped growth or normalization of China’s macroeconomic environment, media professionals and advertisers in the Chinese market are increasingly on the cutting edge. In this era of full of variables in the industry, the audience is changing, regardless of visual experience or objective data, the audience’s media exposure time was severely disrupted, so that the audience “distracted ” rich and varied media products; advertisers change, marketing mix And advertising are increasingly cautious, and the pursuit of the effect of visual advertising has become increasingly effective demand; advertising market