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旅游业是一个天然的国际化产业,是对外开放的重要窗口和前沿阵地。旅游业的开放水平,代表着一个国家、一个城市的开放水平,旅游业的国际化程度是一个城市国际化水平的重要标志。2004年,杭州启动实施了“旅游国际化”发展战略,目的是要让这座旅游城市在国际上富有鲜明的城市个性和魅力,具有高质量的国际旅游环境,拥有知名度高、竞争力强的旅游产品,能为游客提供符合国际惯例的旅游服务,打造具有独特性、差异性的国际旅游品牌。
Tourism is a natural international industry and an important window and forefront of opening to the outside world. The opening level of tourism represents the opening level of a country and a city. The degree of internationalization of tourism is an important symbol of the internationalization of a city. In 2004, Hangzhou launched the “Tourism Internationalization” development strategy in order to make the tourist city rich in distinctive urban character and charm in the world, with a high-quality international tourism environment and a high reputation and competitiveness Strong tourism products, can provide tourists with travel services in line with international practice, to create a unique, different international tourism brand.