品牌之所以要建立自己的专卖店,大概就是要通过这个店铺的选址、装潢、布置、氛围等等一系列的东西向路过或前来的顾客们展示除了产品以外更多的内涵。在奢侈品大行其道的日本,动辄便会看到著名品牌的专卖店独霸整栋大楼。这对于腕表品牌OMEGA来说,既是挑战,也是机会。现在,不仅是日本,全世界的大多数地方,你都可以找到OMEGA,而北 The reason why a brand wants to establish its own specialty store is probably to pass through the series of things such as the location, decoration, arrangement, and atmosphere of the store to customers passing by or coming to show more connotations besides products. In Japan, where luxury goods are popular, it is easy to see that famous brands’ stores dominate the entire building. This is both a challenge and an opportunity for the watch brand OMEGA. Now, not only Japan, but most places in the world, you can find OMEGA, and North