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优秀的频道标识往往具有很强的延展性,即:根据不同媒介、场合及时间的要求,变换相应的效果,随着时代的进步和电视观众审美取向的改变不断丰富和调整类型,以更好地适应电视频道宣传和推广的要求,提升频道包装系统的整体格调。本文从图形、色彩、位置、动态四个方面对频道标识的延展应用技巧进行梳理,通过大量实例归纳频道的风格定位等是如何借助频道标识的延展应用彰显出来。
Excellent channel identification often has a strong scalability, namely: According to different media, occasions and time requirements, the transformation of the corresponding effect, with the progress of the times and the change of the aesthetic orientation of television audiences continue to enrich and adjust the type to better To adapt to the television channel promotion and promotion requirements, enhance the overall style of channel packaging system. This paper sorts out the extension of the application of the channel logo from four aspects of graphics, color, location, and dynamic. Through a large number of examples, it summarizes how the channel style positioning is manifested with the extension of channel identification.