标识(或标志)也就是记号,它标明物体本身的含义,为识者提供方便。尤其城市公共场所为四方来客提供食宿交通的标识,是古今共有的。古谓之“市招”,就是市井商肆之招牌也。它大约源于贷币产生之前的奴隶社会。那时,我们的祖先把渔猎物或牲畜、农产品拿去进行货与货的交换活动。据说为了醒目,便在一根竿上挑起一张兽皮或几件衣物或几种工具,作为标记,去引起交换对方的注意,以利于交换活动。随着社会经济的发展,五行八作的产生,各行各业都产生了专业化的市招。它简洁明了地道出了本行本业的性 Logo (or logo) is also a sign, it identifies the meaning of the object itself, to provide knowledge for the convenience. In particular, urban public places provide accommodation and traffic signage for tourists from all over the world, which is common between ancient and modern times. The ancient saying that the “trick” is the marketplace business signs also. It derives roughly from the slave society before the coin was created. At that time, our ancestors took fishing game or livestock and agricultural products for the exchange of goods and goods. It is said that in order to be eye-catching, a piece of animal skins or several pieces of clothing or several tools are raised on a pole as a marker to cause exchange of attention of each other in exchange for activities. With the social and economic development, the emergence of five or eight, all walks of life have produced a professional move. It concisely expresses the nature of our profession