近年来,伴随着新兴媒体的裂变式发展,媒体格局、舆论生态、受众对象、传播技术都在发生深刻变化,特别是互联网正在媒体领域引发一场前所未有的变革。传播格局和舆论生态更加复杂,给新闻宣传工作带来全方位、深层次的影响。党刊作为党的舆论宣传的重要载体,在移动互联网时代面临着如何提高传播力的挑战。全国地方党刊积极探索,努力实践, In recent years, along with the fission-style development of new media, profound changes have taken place in media structure, media ecology, audiences and communication technologies. In particular, the Internet is causing an unprecedented change in the media field. The pattern of communication and the ecology of public opinion are more complicated, bringing a full range and profound impact to the news propaganda work. As an important carrier of the Party’s public opinion propaganda, the party magazine is faced with the challenge of how to improve its communication power in the mobile Internet era. The local local party magazine actively explore and work hard to practice,