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前些日子去过北京车展的朋友,细心的话会发现,诸如法拉利、兰博基尼等著名汽车厂商的展台上,都单独辟出一个展柜来展示相应主题的笔记本电脑。你可以看见Acer这种老面孔,也能看到华硕专为兰博基尼打造的限量版笔记本。正应了那句话：买得起笔记本电脑的未必能买汽车,但能消费得起汽车的,笔记本电脑对他们来说就不在话下了。这也恰好说明行业领域相互渗透的现象。这种现象不仅表现于形式上,更多的是品牌文化的相互影响。每一个品牌都有自己的企业内涵和追求,有时候你会发现一些企业的品牌文化是惊人的相似,哪怕是跨领域的。
A few days ago went to Beijing Auto Show friends, careful to find out, such as Ferrari, Lamborghini and other famous car manufacturers booth, have set up a separate showcase to show the theme of the laptop. You can see the old face of Acer, but also see the limited edition notebooks created by ASUS for Lamborghini. It should be the sentence: can not afford to buy a laptop to buy a car, but can afford to spend the car, the laptop goes without saying to them. This also happens to illustrate the mutual penetration of industries. This phenomenon is not only manifested in the form, more is the interaction of brand culture. Each brand has its own corporate meaning and the pursuit, sometimes you will find some companies brand culture is striking similar, even if it is cross-cutting.