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平面设计是通过图形、文字等的组合来表达作品的内容与意念,被广泛地应用在商品包装设计、海报等很多方面。从视觉传达的效果方面来说,平面设计中包含的各种语义符号,如文字、图形、色彩都会对受众施加影响,诱导大众,潜移默化地改变人们的生活方式。图形和色彩的创意对于平面设计来说,是一件奇妙的事情,通过不同的组合、变形营造充满趣味的画面,让人在司空见惯的事物中发现令人惊喜的一面。本文主要探讨了图形与色彩在平面设计中的应用意义和技巧,期待为平面设计师提供创作的素材和依据。
Graphic design is the combination of graphics, text, etc. to express the content and ideas of works, is widely used in product packaging design, posters and many other aspects. From the perspective of the effect of visual communication, various semantic symbols contained in graphic design, such as words, graphics and colors, exert influence on the audience and induce the public to subtly change people’s life style. Graphics and color ideas for graphic design, is a wonderful thing, through different combinations, deformation to create interesting images, people find surprising things commonplace. This paper mainly discusses the significance and skills of graphics and color in graphic design, and looks forward to providing graphic designers with material and basis for their creation.