北京燕莎商城最初设计是以驻京的外国人为主要消费对象的,不料建成后90%的顾客是中国人,大出投资者的意料。有人说,只要有1%的中国人富裕了。就相当于一个欧洲中等国家的消费水平,何况先富起来的人还不止1%。人们忽然悟道:中国这个潜在的大市场,已经成为一个实实在在的消费实体了。正如德国现任驻华大使所言:“中国一般被认为是未来的大市场。但在许多产品方面,中国现在已经是大市场——未来已经到了。”1995年,由于政府放宽对外商投资企业产品内销的种种限制,全国27万多家外资企业40% Beijing Yansha Mall originally designed to foreigners in Beijing as the main consumer object, but after the completion of 90% of the customers are Chinese, a big investor’s expectations. Some people say that as long as 1% of Chinese people are rich. It is equivalent to the consumption level of a medium-sized country in Europe, not to mention more than 1% of the people who get rich first. People suddenly realized: China, a potential big market, has become a real consumption entity. As the current German ambassador to China put it: “China is generally considered a big market for the future, but in many products China is now a big market - the future has come.” In 1995, as the government liberalized its products for foreign-invested enterprises Various restrictions on domestic sales, the country more than 270,000 foreign-funded enterprises 40%