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在中国,1979年之后出生的第一批独生子女已成为中国年轻人的主力消费群体,他们被称作“Y时代群体”。发达的互联网和通讯科技在无形中影响着他们的消费观。“具有前瞻性的企业视年轻人市场为未来发展的动力。”这在全球已经成为各大公司成功背后的营销法则。碳酸饮料、巧克力、汉堡包始终以年轻人为主攻对象,手表、化妆品也在不断吸入年轻人的文化元素,电脑与游戏、尤其在通讯领域更是借年轻人而迅速成长,顶级服饰开始拓展年轻人品牌,娱乐传
In China, the first single-child born after 1979 has become the main consumer group for young people in China. They are called “Y-era groups.” The well-developed Internet and communications technologies have virtually influenced their consumer attitudes. “Forward-looking companies see the youth market as a driving force for the future.” It has become the global marketing law behind the success of major corporations. Carbonated drinks, chocolates and hamburgers have always been targeted at young people. Watches and cosmetics are also constantly inhaling the cultural elements of young people. Computers and games, especially in the communications field, are rapidly growing by young people. Top apparel has started to expand the brand of young people , Entertainment pass