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以互联网为代表的新媒体的迅速崛起,冲击并改变了原有的传统媒介生态环境。传媒是信息的制作和发布者,内容是核心竞争力,随着传媒竞争的加剧,高质量的内容成为传媒竞争的焦点。对于报纸特别是地市党报来说,如何在搭上数字化快车的同时实现内容的不断创新,意义重大。笔者以为,地市党报应该从拓展选题广度、寻找独特角度、挖掘写作深度三方面来实现内容的创新,以适应新媒体时代读者的需求和报业自身发展的需要。
The rapid rise of new media represented by the Internet has hit and changed the original traditional media environment. The media is the producer and publisher of information. The content is the core competence. As media competition intensifies, high-quality content becomes the focus of media competition. For the newspaper, especially the local party newspaper, how to catch up with the digital express while achieving continuous innovation of content is of great significance. The author believes that the local party newspaper should broaden the breadth of topics, to find a unique perspective, tap the depth of writing to achieve three aspects of content innovation to meet the needs of readers in the new media age and the newspaper’s own development needs.