电视的“收视率”是描述电视节目拥有观众人数多少的一种相对统计指标。 作为一种信息反馈,“收视率是分析判断电视传播效果最直接、最精确的反映。” 我国电视台的体制既是媒体单位,又是制作单位,十分注重宣传效益。改革开放以来,由于电视事业的飞速发展和市场经济的促进,电视一改过去由国家每年拨经费包起来“我办你看”的做法。引入竞争机制,同时重视“收视率”在电视传媒中的作用。比如,中央电视台就设有专门机构,利用科学的方法,对其节目覆盖地区的收视率进行抽样调查;地方电视台也相继建立了与观众联系的专门机构。不仅 Television’s “rating” is a relative statistical indicator that describes the number of viewers that a television program has. As a kind of information feedback, “ratings are the most direct and accurate reflection of the analysis and judgment of television transmission effects.” The system of China’s television stations is both a media unit and a production unit, and pays great attention to publicizing the benefits. Since the reform and opening up, due to the rapid development of the television industry and the promotion of a market economy, television has changed the practice of “running the country for you” every year. The introduction of competition mechanisms, while focusing on “ratings” in the television media’s role. For example, CCTV has set up special agencies to make use of scientific methods to conduct sample surveys on the ratings of the areas covered by its programs. Local television stations have also set up specialized agencies to contact audiences. not only