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编排电视广告需要策略。电视节目的编排策略人们关注得很多,探讨得也很多。提出电视广告的编排策略,也许有些人会提出疑问:电视广告的编排需要策略吗?当然需要! 电视广告的编排需要策略是充分发挥电视广告的传播优势的需要。以电视为媒介的电视广告是现代社会中最有影响力的一种广告形式,她集声音、图像、色彩、活动等多种功能于一身,既能演示商品,又能配以解说词,可以直观、真实、生动地反映商品的特征,具有报纸广告、广播广告无可比拟的优势。但是,电视广告优
Choreography TV ads need strategy. Television programming strategy people are concerned about a lot, to explore a lot. Put forward the strategy of TV commercials, maybe some people may ask questions: TV commercials need strategy? Of course it is necessary! Television advertising media is one of the most influential forms of advertising in modern society. It integrates many functions of sound, image, color, activity and so on. It can not only demonstrate products but also commentary, Intuitive, real, vividly reflect the characteristics of the goods, newspapers, radio advertisements unparalleled advantages. However, television advertising is excellent