2004年初,爱德曼公关公司发布了他们最新的信任度调查报告(Trust Barometer),在巴西、中国、法国、德国、英国和美国等六个国家共调查了1200名意见领袖,其结果对于商业从业人员、媒体管理者、政府官员以及非政府组织的成员都有很大的借鉴意义。许多国际知名媒体,如纽约时报、国际先驱论坛报、CNN、BBC等都对爱德曼的信任度调查报告进行了报道。爱德曼公关公司是全球最大的独立公关公司,这是爱德曼第5年做的信任度调查报告,“信任”这个词和这个概念,不论在政治行为还是在商业行为、日常交流过程中,都有着不可 In early 2004, Edelman PR released their latest Trust Barometer and surveyed 1,200 opinion leaders in six countries including Brazil, China, France, Germany, the United Kingdom and the United States. The results of the survey were for commercial Practitioners, media managers, government officials and members of non-governmental organizations have great reference. Many well-known international media, such as the New York Times, International Herald Tribune, CNN, BBC and so on have reported Edelman’s trust survey. Edelman PR is the world’s largest independent public relations company, which is the fifth year Edelman did trust survey report, the word “trust” and the concept, whether in political or business activities, daily communication In the process, all have not