吉林省是农业大省,作为优质农产品主产区,如何围绕增加农民收入和增强农产品竞争力,加快农业和农村经济结构战略性调整,提高主要农产品的综合生产能力,为国家粮食安全和粮食贸易做出更大的贡献,是当前摆在我们面前的重要课题。随着农产品市场逐步从卖方市场向买方市场转变,实施农产品品牌战略已经成为增强农产品竞争力的客观要求。我省农产品品牌构建存在的问题主要是:消费者和生产者品牌意识薄弱;农产品质量标准 Jilin Province is a major agricultural province. As the main producing area of ​​high-quality agricultural products, how to speed up the strategic adjustment of agricultural and rural economy structure, increase the comprehensive production capacity of major agricultural products, increase the income of peasants and enhance the competitiveness of agricultural products, and provide support to national food security and grain trade To make greater contribution is an important issue currently facing us. As the market of agricultural products gradually changes from the seller’s market to the buyer’s market, the implementation of the brand strategy of agricultural products has become an objective requirement for enhancing the competitiveness of agricultural products. The main problems in agricultural product brand building in our province are: weak brand awareness of consumers and producers; quality standards of agricultural products