随着电视媒体的出现和迅猛发展,广播媒体市场曾经有一个明显的衰退过程。如今,随着科技的发展和媒介传播方式的不断创新,更多的新兴媒体出现了,跨媒体的竞争在加剧,新兴媒体大有取代传统媒体的势头。而广播媒体作为一个最传统的媒体,反而有了一个重新定位和重整旗鼓的机会。当然,广播媒体与电视媒体相比,不论在媒体研究和营销策略上都存在着巨 With the advent and rapid development of television media, there has been a clear recession in the broadcast media market. Nowadays, with the development of science and technology and the continuous innovation of media transmission, more emerging media have emerged, the cross-media competition is intensifying, and the emerging media have greatly replaced the momentum of traditional media. The broadcast media, as one of the most traditional media, instead has the opportunity to reposition and regroup. Of course, compared with the television media, there is a huge gap in media research and marketing strategy