一、深刻理解名牌实质 所谓名牌,可以从三个方面来理解。第一,名牌是经济领域中的现象,实质上是知识产权;第二,名牌是一种文化,是超经济领域的一种现象;第三,名牌是一个社会的系统工程,它兼有经济、文化以至政治意义。名牌是因产品和服务的高质量持久的作用而形成的,它又升华为企业的声誉,包含在企业的信誉之中,它被凝聚在商标之中,广泛地传播到全国乃至全世界的市场。 名牌具有巨大的效应,而名牌效应 First, a profound understanding of the essence of brand names The so-called brand names can be understood from three aspects. First, brand names are phenomena in the economic field, and are essentially intellectual property rights. Second, brand names are a kind of culture. They are a phenomenon in the super-economic field. Third, brand names are a systemic engineering of a society and it has an economy. , culture and even political significance. The brand name is formed due to the high quality and long-lasting effects of products and services. It has also been sublimated into the company’s reputation. It is included in the reputation of the company. It is condensed in the trademark and spreads widely to markets throughout the country and even the world. . Brand names have a huge effect and brand name effects