一则广告能否引起消费者的注意,是否有助于提高广告品牌的知名度,引起消费者对广告品牌的好感,最终达到推销广告产品的作用,这是每一个广告主在广告刊播前都十分关心的一个重要问题,而在广告刊播后,或整个广告战役结束后,广告主们也 Whether an advertisement can arouse the attention of consumers, whether it helps to increase the popularity of advertising brands, causes consumers to favor advertising brands, and finally achieves the effect of promoting advertising products. This is the reason why every advertiser is required to advertise before advertising. An important issue of great concern, and after the publication of the advertisement or after the end of the advertising campaign, advertisers are also