想起“整合营销传播之父”唐·E·舒尔茨曾玩笑般地感慨:“我这辈子最后悔的事,就是没早点来中国”(可见中国这块庞大的“营销蛋糕”是何等的诱人)。既然祖师爷发了话,小辈们安敢落后,于是乎有关营销的论调铺天盖地而来,于是乎更加精益求精而大谈“销售手段”、“销售策略”、“销售模式”等等的口号铺天盖地而来。诚然,营销的目的包含销售效果不假,但是只重销售,不重其它, Remembered “father of integrated marketing communications ” Don E. Schultz jokingly feeling: “My life’s most regrettable thing is not to come to China earlier” (we can see China’s huge marketing Cake “is so attractive). Since the ancestral master made a speech, junior courageous lagging behind, so the argument about marketing overwhelming, so much better to talk about ”sales tools“, ”sales strategy“, ”sales model" And so on the slogan overwhelming. Admittedly, the purpose of marketing, including sales effect is not false, but only heavy sales, not heavy other,