【摘 要】
：
一个杂货店老板的生意很不景气,他便想出了一个奇妙的广告办法:用他出售的胶水把一枚价值5000法郎的金币粘在墙壁上,谁揭下来那枚金币就归谁。那天,虽然没有一个人拿下那枚
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一个杂货店老板的生意很不景气,他便想出了一个奇妙的广告办法:用他出售的胶水把一枚价值5000法郎的金币粘在墙壁上,谁揭下来那枚金币就归谁。那天,虽然没有一个人拿下那枚金币,但是大家都认识了一种强力胶水,从此,那家商店的胶水供不应求。营销是建立在人们消费思维之上的一种策略。要想把自己的产品推销出去,既要有过硬的产品,又要有奇妙的广告。
When a grocery store owner’s business was sluggish, he came up with a marvelous advertising trick: gluing a gold coin valued at 5,000 francs to the wall with the glue he sold, who opened it down. That day, although no one won the gold coin, but everyone knows a strong glue, since then, the store’s glue in short supply. Marketing is a strategy that builds on people’s consumption thinking. Want to sell their products, it is necessary to have excellent products, but also have wonderful ads.
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