在时代浪潮的冲击下,国有企业改革不断向纵深发展。企业的市场化、国际化已是必然,因此,国有企业的内部管理规范化建构日趋紧迫。无疑有效的、全方位的建构企业文化是树立企业良好形象、充实企业实力、增强企业生存和竞争能力、迎接挑战的有效选择。企业文化是一门全新的管理学科理 Under the impact of the era, the reform of state-owned enterprises has continued to develop in depth. The marketization and internationalization of enterprises are inevitable. Therefore, the standardization of the internal management of state-owned enterprises is becoming increasingly urgent. Undoubtedly, effective and comprehensive construction of corporate culture is an effective choice to establish a good corporate image, enrich corporate strength, enhance the company’s ability to survive and compete, and meet challenges. Corporate culture is a new management discipline