商品销售过程中最敏感的问题,就是价格。卖主都想使自己的货物尽快脱手,并且卖个好价钱;买主都希望买到称心如意商品,不仅要求物美,更希望价廉。在商业竞争越来越激烈的今天,商品营销者为避免、减少和对付顾客压价,实现自己预期的价格目标,就必须 The most sensitive issue in the merchandising process is price. Vendors want to sell their goods as quickly as possible and sell them at a good price. Buyers want to buy good-quality merchandise. They not only demand good things but they also want cheaper prices. In today’s increasingly fierce commercial competition, commodity marketers must avoid, reduce, and deal with customer price cuts to achieve their desired price targets.