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《投资与合作》:松下今年要在全球范围内合并品牌,实施新的品牌战略。就中国市场来说,有什么具体的计划?这一进程是否会影响到各个在华投资实体的战略调整问题?旧品牌将在多长时间内保留? 伊势富一(松下电器(中国)有限公司董事长):松下本次统一品牌,主要是提高品牌形象,强化商品力和统一的全球市场战略,以期达到相乘的效果、以提高销售为目的。在全世界是从今年4月1日开始,在
“Investment and Cooperation”: Panasonic will merge its brands globally this year to implement a new brand strategy. For the Chinese market, what specific plans are there and whether this process will affect the strategic adjustment of various investment entities in China and how long will the old brands remain? Iseyoichi I. (Matsushita Electric (China) Limited Chairman of the company: Panasonic unified brand, mainly to enhance the brand image, strengthen the commodity power and a unified global market strategy, in order to achieve the effect of multiplication, in order to increase sales. The world is starting from April 1 this year.