所谓电影植入式广告,是指以非直白诉求模式让观众在不能明显意识到他是在看(听)广告的情况下从电影里接受的广告信息,将产品、品牌及其代表性的视觉符号甚至具体服务内容等营销信息糅合到非广告的电影中,使之成为该电影的元素,从而达到营销传播的目的。目前,电影植入式广告已经成为业界、学术界的热 The so-called film implanted advertising, refers to the non-straightforward appeal to the audience in the audience can not clearly realize that he is watching (listening) advertising from the movie advertising information, the product, brand and its representative Visual symbols or even specific service content and other marketing information into a non-commercial movie, making it an element of the movie, so as to achieve the purpose of marketing communications. At present, the film implanted advertising has become the industry, academic heat