《哈佛商业评论》2017年11-12月号在泰坦尼克号撞向冰山沉没之前,没有人相信会发生这样的事。在企业战略管理的案例库中,一些成功的巨无霸公司,就好像泰坦尼克号那样,在变幻莫测的技术变革和市场竞争中,轰然倒下。本文的作者是来自伦敦商学院的两位管理专家,他们试图从公司行为背后心理的和社会的动态机制出发,来解释为什么公司往往会长期固守一个曾经成功但却走向失败的战略。 The Harvard Business Review, November-December 2017, no one believed that this would happen before the Titanic crashed into the iceberg. In the case of enterprise strategic management, some successful Big Mac companies, like the Titanic, have crashed in unpredictable technological changes and market competition. The authors of this paper are two management experts from the London Business School. They try to explain the psychological and social dynamics behind the company’s behavior to explain why companies tend to stick to a successful strategy that has failed.