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本文旨在对电视艺术和音乐传播价值观的“职业艺术(音乐)中心”取向进行分析和证伪。本文认为,“职业艺术”与“生活艺术”这一对概念所代称的两大类艺术类种,由于其艺术创造的动机、目的和文化功能的不同,而存在不同的主导性价值取向,这两种价值取向影响着大陆电视人对传播对象进行于取于舍的主观选择。生活艺术是人类艺术文化中的精品,它由于对人类生存目的的多方面文化功用,以及作为人类全部艺术的唯一源泉,而体现出极高的文化和艺术价值。而职业艺术是由少数职业艺人从事的、文化功能相对单调的艺术种类;这类艺术的文化和艺术价值不宜过分高估,尤其不能将其高置于生活艺术之上。
The purpose of this article is to analyze and falsify the “career art (music) center” of the values of television art and music. This paper argues that there are two main types of art species, which are called “professional art” and “life art”, because of their different motives, purposes and cultural functions in artistic creation. Value orientation, these two kinds of value orientation affect the mainland TV’s subjective choice of the object of transmission. Life art is a fine art in human culture. It shows great cultural and artistic value because of its multi-faceted cultural function for the purpose of human existence and as the only source of all human art. Professional art is a type of art that is performed by a small number of professional artists and has relatively monotonous cultural functions. The cultural and artistic values of such art should not be overestimated, and in particular, can not be placed above the art of living.